User research techniques like exploratory interviews, diary studies, desktop competitive research, personas creations are crucial to identify user problems and needs. At this stage the goal is to define findings and narrow them to the most important insights ready for the next step - solutions ideation.

Backed up with solid data and facts about users there is a crucial part to bring all product team to the ideation workshop. Aiming for the best ideas with all constraints in mind. Conducting vivid cooperation with the goal to produce user flows, mocks, clickable prototypes and product hypothesis.

To narrow uncertainty have highier odds for success there is no better way than test it all out. Running validation sessions with users to learn with possible solutions can be easily operate and allow finish tasks without freaktion .

Shovel ready solutions are now to be implemented to improve current product by delivering more value to all of users and customers. Part of this stage is observation of new releases by using analytical tools to see how the real world reacts to new ideas. Collecting feedback and looking for more opportunities to constantly make users happy and in love with your product even more.